Who Attends Pride?

             You ever wonder who attend Pride events and what background do they come from? Well I do. In recognition of pride, I would like to focus on the following: Psychographic and Demographic information.  And those who attend the 5 major pride events (Houston Splash; Miami Sizzle; Atlanta Labor Day; D.C. Pride and ATBLA (LA Beach Party). Psychographic and Demographic information was not available for Houston Splash and Miami Sizzle.  So, I will focus on the big three.

            The average age range of most attendees is 35-44 at 21% followed by 25-34 27%. Men usually out numbered women 2 to 1 (approx. 60% to 40%, men) the average attendee enjoys highly disposable income and has an income higher than the national average.   Starting at 35k a year (approx 60%) 40k to 75k (approx 35%) over 75k (approx 5 to 10%) 71.1% have completed college or higher with 30% have completed some college courses.

Psychographics include but not limited to:

• Health and Beauty conscious
• Frequent Travelers
• Buyers of high end/big ticket items
• Socially active
• Professional (white collar)
• Active life style

This is what is called a psychological snap shot, where we focus on the greatest segment and derive at a general or estimated conclusion.  I didn’t have the demographic information for the other two events. I use the information that was available. Whatever your plans for the summer make it an enjoyable one. If you attend any of the prides, make the best of it and enjoy.