By Cheryl V. Jackson

Chicago-based Playboy Enterprises Inc. is getting into the gay market, providing guy-on-guy erotic movies for on-demand cable broadcast stations in the U.S. The initiative, under the corporation's spicier Spice banner, will launch next month in a limited number of geographical areas, the company said Thursday.

Spice currently primarily distributes video movies featuring guy and girl sex content and some girl-on-girl content.

Spice has offered gay titles in the U.K. for about two years.

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