by Eliza Bedenko

Late last week hip hop mogul, and Hip Hop Summit Co-Chair, Russell Simmons, decided that he would work to dissuade hip hop and rap performers from using derogatory and misogynistic words in their lyrics. “Finally, we have been presented with welcome news from the recording industry,” says Terence McPhaul, author of “The Psychology of Hip Hop”. For years McPhaul has asserted that hip hop music, along with its lyrics, can help children learn sociopathic behavior. McPhaul said, “it is great that Simmons has become interested in the well-being of those most impacted by the deleterious words and images often laden in hip hop music.” Simmons has been criticized in the past for helping to orchestrate the moral decline of hip hop culture during the past twenty years.

“For more than a decade I have outlined the harm of hip hop lyrics on children and could not get an audience with Al Sharpton, Jesse Jackson, Ben Chavis, Oprah Winfrey, or Russell Simmons.” “I was told that I was reading too much into the hip hop lyrics,” said McPhaul. Some have suggested that Don Imus’s comfort in making racist comments is the end result of the apathy of African Americans who empowered artists, record companies, and television entities to assuage the value of the African American community. McPhaul argues, “while it is good that certain high profile individuals are finally taking a stand against entertainment material which offends and minimizes the African American community, its effectiveness will have to be measured over time; after the cachet and media buzz wears off.”

During recent appearances in Washington, D.C. and New York, McPhaul lectured on the psychology of hip hop, outlining how children learn by emulation and imitation, diagramming how children are groomed into becoming sociopaths based on tools directly stemming from hip hop. McPhaul’s second edition of “The Psychology of Hip Hop”, subtitled “The Remix”, will be released July 2007.

Eliza Bedenko (terence@psychtvnetwork.com)
Publicist
Atlanta, GA 30312
Phone : 404-525-4007